The number of monthly customers who interact with your product or service daily.
DAU, WAU, MAU stand for Daily, Weekly, and Monthly Active Users.That is the unique amount of users who are "active" within a given amount of time.
Stickiness is generally calculated as the ratio of Daily Active Users to Monthly Active Users.
It represents the number of monthly customers who interact with your product or service daily.
This number is important because the repeated customers are dedicated to your product. They will help propel growth.
A number that’s over 20 percent is usually viewed as solid performance. A DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month.