4. Time based cohorts

Analyze segment of users based on the dates they joined your product.

Acquisition cohort


The most common way to visualize acquisition cohorts is to use a table based on when users signed up.
The rows state a timeline and the number of customers you acquired at each time interval.
Each column is the amount of time that has elapsed since the users subscribed.
Every cell has the % of the original acquisition number that retained at that period in time. Using acquisition cohorts, you can find out when users tend to drop off.

But you can also use graph.

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