7. Product Pulse

Set up your analytics so that it alerts you whenever an important event is triggered.

It’s hard to make a product people want. You want to celebrate every success to motivate you to keep pushing hard.

🏔  Celebrate milestones

The first way most of our users use the Slack notification is to celebrate important milestones in their product when they happen.

Based on their priorities, notification can be triggered on the following events:

  • Sign up happened = if acquisition is the priority
  • Purchased a paid plan = if revenue is the priority
  • Invite a colleague = if referral is the priority

⚾️  Celebrate a feature launch

Two companies we love do that, Stripe and Intercom (we actually worked there).

On every new launch product teams at Stripe and Intercom create a new Slack channel called #new-feature-launch-[feature-name].

They invite the product team members that worked on the feature, and add a notification when the feature is used.

Every time a user uses a feature, Slack notifies the team. This helps the team celebrate the adoption of the newly released feature 🎉

After a few days the notification is turned off.

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